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Sustainable, ethical and affordable underwear brands I wear and love!

Where do you find sustainable, ethical and affordable underwear in Australia? Find a short list of the brands I actually wear and love below.

Underwear is one of the only things I don’t buy second hand (for obvious reasons). I buy sustainable underwear to reduce the negative impact fabrics have on the environment and their workers and to ensure no chemical ridden fabric is going anywhere near my sensitive areas!

The best way you can reduce your waste is to buy everything you can second hand. When we use second hand objects we stop them going to landfill and give it a new life. But unfortunately the same can not be said for underwear! In this post I’ll talk about the sustainable, ethical and affordable underwear brands I actually wear and love.

1. Etiko

Briefs $13.50 – Buy here

The most affordable of all the brands listed here! No thrills, comfy, bum covering briefs and a staple. Sustainably and ethically with organic and fair trade cotton. This is my favourite fabric for underwear as it’s light, breathable and dries quickly.

3 packets of underwear
Etiko bikini briefs

2. Everlane

Briefs $12 US – Buy here

My favourite out of all the brands I own! Everlane places a huge focus on transparency so you can be sure they’re sustainably and ehtically made.

They are cotton and very affordable and reasonably priced. I have multiple styles and the matching bra which is incredibly comfortable and can be used as a sports bra (if you’re not too busty!). They are nice and thin and so you can wear them under sheer fabric and they won’t be noticeable!

The only downside with Everlane is they’re an American brand so they need to be shipped to overseas which can be expensive and isn’t great for emissions. If you spend over a certain amount shipping is free. I’ve only bought from them twice, both times when I’ve wanted other things as well to make most of the shipping! They have fantastic work wear and staples as well.

A girl sitting on a chair outside in Everlane Underwear
Everlane high waist briefs, Mexico

3. Girlfriend Collective

Briefs $14 US – Buy here

Girlfriend Collective are hands down my favourite sustainable activewear brand. And now they have a line of underwear and socks! They’re clothes are made of recycled plastic bottles and they are 100% transparent about their practices. They ship in cardboard and paper as well. They are a US based company but generally have deals on shipping.

Woman on a couch with underwear and socks on and a white shirt

4. Nat’v Basics

Briefs $24 – Buy here

Nat’v Basics are probably the most comfortable underwear I own. They are made from TENCELβ„’ Lyocell fibres which are more breathable and less susceptible to odorous bacteria growth, making these fabrics perfect for an active lifestyle. Buy their knickers in a pack of four to save.

A woman in blue underwear with a light brown shirt buttoned shirt on

5. Hara

Briefs $45 – Get 15% off using my specialised code “sustainablesimply“!

Hara uses organic bamboo fabric and is naturally dyed, cut, sewn, packaged and shipped in Melbourne, Australia. Normally I wouldn’t recommend bamboo as a fabric as it can be very input intensive to turn bamboo into a fibre. However, Hara uses only organic bamboo and non toxic solvents in a completely sustainable and ethical, closed loop system.

These briefs and bralettes are incredibly comfortable and soft. They are a little more bulky than Everlane. I recommend you get a smaller size rather than larger as they have a lot of stretch. I also have a matching scrunchy which is v cute. These are my ultimate lounge around the house comfort undies.

A girl in underwear with two surfboards
Hara briefs and bra, Java – Photo by @joshdeos

6. Bimby + Roy

Briefs $28 – Buy here

Beautiful patterns and comfortable bralettes, briefs and high waist underwear. Designed in Australia and made in Fiji. Can also be worn as swimwear! These are a bit more expensive, I only have one set which are my ‘sexy’ underwear haha no lace to be found here!

A girl on red rocks in a bra and button up shirt
Bimby + Roy bralette, Broome WA – Photo by Stephanie Coombes Creative

Other sustainable & ethical underwear brands

There are many other sustainable and ethical underwear brands in Australia. I haven’t tried them yet but I’ve listed them below! Please let me know if you try them out, I’d love to hear what they’re like!

Underwear hanging to dry

Care tips

1. Learn to mend!

No matter what underwear you buy, make sure you take care of them so they last longer! There is noting wrong with mending underwear. If they get a hole in them, mend it and keep on wearing them!

2. Compost your jocks!

If they are beyond repair, cut the cotton into smaller pieces and put it in your compost. Be sure to cut the elastic off and put this in your normal bin as this can’t be composted! If you don’t compost yet, find out why you should in my article on how composting literally saves the world here!

Want to learn more about sustainable fashion?

Learn about what fabrics are sustainable and find more sustainable Australian clothing brand recommendations! Head to my other articles on sustainable fashion below:


Collage of images of sustainable underwear brands for pinters

Disclaimer: this post contains affiliate links. This means I may earn a commission should you chose to sign up for a program or make a purchase using my link. This is at no extra cost to you. I love all of these companies anyways, and you will too!

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